ixperiment specializes in customer journey mapping and A/B tests in Chicago. Our UX design consultants are here to help guide you

For Chicago businesses, customer journey mapping and A/B tests are essential to any marketing plan. No matter how confident you are in the value of your product or service, it always helps to have an objective perspective to identify parts of the customer’s journey you may have missed. At ixperimint, our UX design consultants in Chicago take a holistic approach to figuring out the customer journey. From the initial consideration phase to the post-purchase experience, we identify the touchpoints, pain points, and emotions involved from start to finish. When gaps are identified in the journey, we offer solutions to get your customers back on track.

One major component of the customer journey is the user experience of your website. Your website is often the customer’s first impression of your company, so it’s crucial to make it a good one. Our detail-orientated Chicago-based UX design consultants interact with every part of your website and look for issues that are often missed at first glance. Every button, hyperlink, and image should look good and perform well with every click. Frustration quickly arises when even one of these features doesn’t work properly, and it’s difficult to get frustrated customers to return once they’re gone.

Our consultation process out of Chicago includes multivariate and A/B tests, depending on your web design. Regardless of the testing method, our consultants at ixperimint can ensure that your website has high engagement, click generation, and positive interactions for every customer. Having a fresh perspective from an external resource like ixperimint can provide new insights into the ever-changing customer journey. Contact our Chicago UX design consultants to learn more about how we can help your customers experience the true value of your products and services!